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Vadivel Selvarajan

With 8 years of experience spanning strategic marketing and frontline sales leadership, I bring a rare blend of brand-building discipline and market-tested execution.

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At Kotak Alternate Asset Managers, I’ve led marquee brand initiatives—owning content strategy, campaign rollouts, and CXO-facing thought-leadership platforms designed for credibility and scale.

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Earlier, my time at Udaan and Ninjacart gave me the kind of FMCG exposure that can't be taught—full P&L ownership, deep trade and retail insight, and the intuition that only comes from building teams and hitting targets in fast-moving markets.

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Why Call Vad?

I blend brand thinking with operational depth - stories that shape perception, systems that drive performance.

 

  • I’ve led brand strategy, content systems, and CXO engagement at Kotak Alternate Asset Managers

  • Built GTM playbooks and thought-leadership engines from scratch

  • Owned P&L and scaled high-growth territories at Udaan and Ninjacart

  • Fluent in both startup hustle and corporate precision

  • Equally comfortable building brands and breaking into new markets

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